By Anna Gouldman. Everyone has been talking about Sharm El Sheikh, The Red Sea Riviera, so I paid a visit to one of the region’s 5 star hotels, The Savoy, to find out why. In the past 10 years, Sharm El Sheikh has re-invented itself into a destination that caters for a diverse range of visitors, from diving fanatics to sun-worshippers, to shopaholics. The plethora of beach resorts which line the coast of the Red Sea promise sun, white sand and underwater adventures, while the nearby Na’ama Bay boasts a vibrant nightlife.