Web analytics

To verify the effectiveness of Search Engine Optimization and other actions to attract, maintain or commit visitors, we need statistics about the visits to your site we can analyze.

Much software for on-site web analytics is  available. There are two main technological approaches for collecting data. The first method, logfile analysis, reads the logfiles in which the web server records all its transactions. The second method, page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser. Both collect data that can be processed to produce web traffic reports (source: WikiPedia). We use both methods for collecting and analyzing web traffic data for your site because each has its strengths and weaknesses and neither is superior to the other.

Logfile analysis is already deeply integrated in Drupal, the CMS (content management system) we use. Each seperate content has a view counter and you can track visitors and referrers. These are standard built in in your site.

Third-party solutions we additionally use are:
Google Analytics
Woopra
Clicky

We can use any other. It's easy to add a tracking code to the pages of your website. Remember that it adds also page load time, so normally you just go with one.